The Bitcoin space is buzzing with news of yet another corporation announcing its “Bitcoin treasury strategy.“
It’s the hottest trend since slapping an AI on your business and is starting to approach the phase where fundamentals don’t matter, drum up a Bitcoin SPAC and let’s start selling bonds or preferred equity.
Every week seems to bring fresh headlines about public companies loading up on sats, following in the footsteps of MicroStrategy’s now-legendary playbook. And predictably, Bitcoin Twitter is having mixed reactions – some celebrating the validation, others lamenting that “the corporations are taking all our Bitcoin.”
Here’s the reality check: stop being butthurt about it.
The big money was always going to roll in once Bitcoin reached a certain size, and the 2 trillion market cap is clearly the size where business feels comfortable ape’ing in.
It’s easy to feel disheartened as a salary tied stacker that the game is over, especially when you see headlines of million-dollar or billion-dollar smash buys by companies. But fear not, this corporate rush into Bitcoin isn’t the end of the pleb era – it’s actually setting up some of the most compelling opportunities we’ve seen in years.
The Numbers Don’t Lie
Let’s start with the facts.
Publicly traded companies have already gobbled up approximately 3% of Bitcoin’s total supply as part of their treasury strategies. MicroStrategy leads the pack with over 190,000 Bitcoin on their balance sheet, but they’re no longer alone.
Companies like Tesla, Block (formerly Square), Marathon Digital Holdings, GameStop, MetaPlanet and Coinbase have all allocated significant portions of their treasuries to Bitcoin.
For some, this isn’t just a fad – it’s a fundamental shift in how corporations think about storing value. When Michael Saylor first started evangelising Bitcoin as a treasury asset in 2020, he was seen as a maverick, even reckless. Today, his strategy has been vindicated, and the copycats are rolling out en masse.
But here’s what the doom-and-gloomers are missing: not every company that jumps on this bandwagon will have the diamond hands to see it through.
While Saylor might have run the numbers and has diamond hands, it can’t and won’t be the same for every company getting into the game, just as individuals with cabbage hands came in and didn’t know what they were buying, there will be companies that make the same mistake.
History Rhymes, But It Doesn’t Repeat
We’ve seen this movie before, just with different actors. Every Bitcoin cycle brings new players to the table – some with conviction, others chasing quick gains.
Remember the ICO boom of 2017?
Thousands of projects raised Bitcoin and Ethereum, promising to revolutionise everything from supply chains to social media. When the bear market hit in 2018, most of these treasuries got liquidated at massive losses.
The same pattern played out with retail investors.
The 2017 bull run attracted millions of new Bitcoiners, but when prices crashed by 80%, many capitulated and sold at the bottom. Their loss became someone else’s gain – specifically, the plebs who continued to stack through the bear market.
Remember the DEFI boom of 2021?
Thousands of projects raised Bitcoin and Ethereum, promising to revolutionise everything from banking, lending and creating synthetic USD that pooped out pastasio ice cream flvaoured yeild at 20% and it was risk free and mind blowing.
Then Luna and UST blew up most of these DeFi projects, and a few exchanges, like FTX, BlockFi, and the like, were called on their loans, and treasuries were liquidated at massive losses.
The same pattern played out with venture capital investors.
Now we’re seeing this dynamic play out at the corporate level. Sure, MicroStrategy has proven they can weather the storms, but can every company that follows their playbook?
The Weak Hands Will Reveal Themselves
Corporate treasuries aren’t managed by Bitcoin maximalists – they’re managed by CFOs answerable to boards, shareholders, and quarterly earnings calls. When the next bear market inevitably arrives (and it will), these same companies will face immense pressure to “de-risk” their balance sheets.
Imagine you’re the CFO of a mid-cap company that allocated 10% of your treasury to Bitcoin at $100,000. Bitcoin drops to $20,000, your shareholders are calling for your head, and the board is demanding answers. How long do you think that “long-term store of value” thesis will hold up against immediate political and financial pressure?
Some companies will buckle.
They’ll liquidate their Bitcoin holdings at exactly the wrong time, flooding the market with supply just when retail sentiment is at its lowest. This isn’t speculation – it’s human nature playing out at scale.
Nothing Stops This Train
But here’s the beautiful irony: even if some corporate treasuries capitulate, the fundamental Bitcoin thesis remains unchanged.
In fact, it gets stronger with each cycle.
Every company that adopts Bitcoin validates its role as a legitimate store of value. Every corporate treasury allocation adds to the network effect. Every high-profile adoption story brings Bitcoin closer to mainstream acceptance. The train keeps moving forward, regardless of who falls off along the way.
Companies with weak hands will be replaced by those with stronger conviction. The retail investors who sell at the bottom will be replaced by a new generation of stackers. This is how Bitcoin grows – not in a straight line, but through cycles of adoption, correction, and renewed growth.
The Opportunity Hidden in Plain Sight
Here’s what the “institutions are ruining Bitcoin” crowd is missing: every corporate capitulation is a buying opportunity. When these treasuries get liquidated during the next bear market, that Bitcoin doesn’t disappear – it gets redistributed to whoever has the capital and conviction to buy it.
This is the same opportunity that savvy plebs have been capitalising on for over a decade. The only difference now is the scale. Instead of buying from panicked retail investors, you’ll be buying from panicked corporate treasuries.
It’s the same game, with bigger players.
The key is preparation. While everyone else is celebrating the current corporate FOMO, smart money is preparing for the inevitable shakeout. They’re preserving capital, building cash positions, and getting ready to stack heavily when the weak hands reveal themselves.
Embrace the Competition
Instead of feeling threatened by corporate adoption, plebs should embrace it. Every company that adds Bitcoin to its treasury is validating a decision you made years ago.
They’re proving that your “crazy internet money” thesis was right all along.
More importantly, they’re setting themselves up to be your exit liquidity when you decide to take profits. The same corporations buying Bitcoin today will likely be the ones paying premium prices when Bitcoin reaches six or seven figures.
In a Digital Gold Rush, Someone Will Get Crushed
The corporate rush into Bitcoin isn’t something to fear – it’s something to exploit. Not every company has the stomach for 80% drawdowns. Not every CFO has the conviction to hold through a multi-year bear market.
Not every board has the patience for a truly long-term strategy.
But you do. That’s your edge.
So stop being butthurt about Fortune 500 companies stacking sats.
Start getting excited about the opportunities their inevitable capitulation will create. The Bitcoin train keeps rolling, regardless of who’s on board. Your job is to ensure that you still hold your ticket when it reaches its final destination.
The weak hands will fall off the carriage. The strong hands will pick up what they drop.
Which one will you be?
