Airdrops are a marketing tactic used to help grow a Bitcoin start-up company, often involving giving out free sats to active members of that particular community.
Other ways to receive an airdrop would be to complete tasks such as retweeting or sharing something relating to the company and receive sats as an incentive. These sats are usually received on the lightning network, which facilitates instant Bitcoin transactions at very low fees.
Of course, there are a lot of shitcoin projects that use this tactic too with the main difference being that they can issue new tokens as and when they feel like it. With Bitcoin’s protocol, any sats you receive from an airdrop will not be diluted as the amount of Bitcoin that will ever exist is fixed at ~21 million.
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Speaking as a South African Bitcoiner, the country that has the most developed Bitcoin market on the continent, with several exchanges available to us with support